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Brand identity for the PLUS size women

A swedish online retailer of plus size sexy lingerie, distributing within the whole EU. At yandiewoo, “more to love” is more than just a mantra, it’s their dedicated love to the female body. At the webshop you can browse through seductive lingerie styles in plus size, sexy clothing and naughty accessories. 

Brand identity and web-shop

Graphic design, UX

Freelance project


The Project

I was asked to present a clear and integrated vision for Yandiewoo and a brand positioning. Our approach involved creating a visual language that would connect with women to feel pretty in the plus size sector.